Crosstrees Launches Cruise Industry IT Services

    The company offers IT services to solve specific cruise industry challenges through methodologies that significantly improve ROI, conversion rates, and revenues.

The company offers IT services to solve specific cruise industry challenges through methodologies that significantly improve ROI, conversion rates, and revenues.

September 29, 2016 – Crosstrees today announced the launch of IT services to address specific challenges within the cruise industry. Crosstrees was founded and is lead by IT industry veterans with extensive experience leading and managing IT organizations.
 
"Over the past two decades, the cruise industry has experienced sustained growth, both in revenues and number of passengers. From 2000 to 2020, the number of cruise passengers is projected to more than quadruple to over 25 million passengers annually," said Kat Shoa, Crosstrees Managing Partner. "IT services simply haven't caught up with that growth. We recognize that the industry is underserved, and we aim to close that gap."
 
Crosstrees has launched with a number of IT services, with an eye on continual growth of its offering. The company currently offers:
 
IT strategy: strategic augmentation of CIO / VP level organizational and IT development through strategic roadmap development, technology selection, IT alignment to "customer journey", business case analysis, and organizational build-out.
 
Credit card data security and tokenization: data theft risk elimination and PCI compliance cost reduction for call center bookings, ship-side, port-side, and online purchases, and customer loyalty programs.
 
Reservation systems implementation: rapid deployment of new or upgraded reservation systems through system selection, vendor management, system implementation, and execution.
 
Advanced user-centered design: significant operational efficiency and conversion rate improvement for call center agents, web users, and travel agents through usability improvements of systems, and timely and appropriate data availability based on human interactions.
 
Program and project management: tactical organizational augmentation for changing organizations during growth, contraction, or M&A consolidation.
 
 
"With lagging IT services, cruise companies face specific challenges within their marketing operations, call centers, and general business operations," said Kevin Hughes, Crosstrees Managing Partner, and formerly Head of Program Management at Viking River Cruises. "Our offering aims to provide a shift in the way IT is viewed within the cruise industry in order to significantly improve ROI, conversion rates, and revenues."
 
Crosstrees is located in Los Angeles, California, and operates internationally.
 
More information at: www.crosstrees.tech